‘Bell Bottom’ was followed up with the release of ‘Chehre’. The Emraan Hashmi and Amitabh Bachchan starrer thriller has also recorded a poor score at the box office. The film earned approcimately Rs 2.75 crore nett at the end of its first week at the box office.
Speaking about box office response to ‘Chehre’, Emraan has recently told ETimes, “I am very happy with the response as the audiences are loving the film in theatres and appreciating the performances. I also feel there’s an interest cost for the producers as Chehre was ready to release in 2020 but then lockdown happened. They didn’t have a choice and couldn’t hold the release anymore. I feel as an industry, we all have to support the theatres and plexes. The salaries of their staffers are dependent on our films. We have to keep supplying films so they can survive. Most importantly, we have to get the public back to theatres anyhow. We knew that box office was not the yardstick at the moment, our yardstick was that Chehre is coming out in the theatres. We are heroes because of the theatres.”