
According to the report, Ranveer, who has had Rs 20 crore openings in the past, may depend on good word of mouth to boost collections. With this luke-warm reception, all eyes will now turn to the Kartik Aaryan starrer ‘Bhool Bhulaiyaa 2‘ which has now emerged as ‘one of the most important films’ for the industry.
Considering that the film is a sequel to a cult classic and is a family entertainer, trade experts are hoping that it translates to some good box office numbers. The opening day collections are the most important for the Hindi film industry. Over the past months, the industry has been jumping the gun and expecting Rs 10-12 crore nett opening day, but sadly the numbers are far from the mark.
The report states that a realistic number for ‘Bhool Bhulaiyaa 2’ would be an estimated Rs 8 crore nett. If the film does manage to hit the double digits, it would be considered a ‘bonus’. Although it is a horror-comedy, trade gurus will keep a close watch on the box office numbers and the advance ticket sales.
While the pressure is on for big-budget films, smaller medium films will still get decent opening day collections.
In a meantime, Kartik Aryan and Kiara Advani have been going all out to promote the film across all platforms.