Ayan Mukerji has been forced to change the ‘Brahmastra’ marketing plan because of Alia Bhatt and Ranbir Kapoor; Deets inside – Times of India


‘Brahmastra’ is one of the much-awaited films of Bollywood. After a long wait, the movie will be finally making it to the big screens on September 9. And now only months away from the release, the director of the movie Ayan Mukerji says there’s a change in the plan. Don’t you jump the gun and think that the release date has been moved. There’s a change in the marketing plan of the movie, and that is all because of the love that the lead stars of the movie Alia Bhatt and Ranbir Kapoor are garnering.

Allow us to elaborate on this. The teaser of Alia and Ranbir’s song ‘Kesariya’ was released around their wedding in April. The very teaser got so much love from the fans all around the world that Ayan Mukerji who earlier wanted to release the first song as the character-based song that revolves around Shiva will now be first giving out Kesariya’s complete video.

Taking to his Instagram handle, Ayan shared a video of fans reacting to ‘Kesaria’ and with it he wrote, “To be honest, I always imagined that we would launch a song which was just about SHIVA, as the first song of Brahmāstra. But there was so much warmth for the Kesariya Teaser, that we decided we had to put it out first (or, everyone would kill us)! And now, I can’t imagine it being any other way… because Kesariya is about Shiva and Isha… and their love, which, is the core of Brahmāstra…!”

“Our Music Journey really takes off tomorrow… with the launch of Kesariya! Pritam / Dada – was one of the first collaborators to take on the Brahmāstra journey, and we have spent years – of sleepless nights, making songs, rejecting songs, stressing on timelines, cups of tea, thinking discussing working creating – on Brahmāstra! I think – that relationship is the highest level of creative collaboration I have on this movie, and his work more than anyone’s, gives soul to this vision,” he further added.

Releasing on September 9, ‘Brahmastra’ also features Amitabh Bachchan, Nagarjuna, and Mouni Roy. Further, reports suggest that the movie also has Shah Rukh Khan in a cameo role.

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