“I don’t know how much boycott trends actually affect the business. Alia Bhatt got a lot of negative attention on social media after Sushant Singh Rajput’s tragic suicide, which was of course completely unfair — the kind of accusations that were being made about a lot of Bollywood A-Listers. At that time, Sadak 2 had been released, it got a lot of boycott calls and negative publicity and it did very badly,” Swara told Zoom Digital.
Elaborating further, she added, “When Gangubai Kathiawadi came out, the same kind of conversations started– about nepotism, Sushant, the same boycott calls, but people went and watched it and loved it. This boycott business is hyped up, it’s a small group of people who are driven by a certain agenda. They are hatemongers, they hate Bollywood, they want to destroy Bollywood, and are spreading malicious nonsense lies about Bollywood…And I think they are earning from it…We’ve enough evidence to prove that most of these are paid trends. There are also people who used Sushant’s tragedy for their own personal agendas and benefit.”
On the work front, Swara will next be seen in ‘Jahaan Chaar Yaar’ co-starring Meher Vij, Pooja Chopra, and Shikha Talsania. It is slated to hit the theatres on September 16.
