Jennie, known as the ‘Human Chanel,’ has seamlessly transitioned from K-pop stardom to the epitome of luxury brand collaborations. The journey began with associations with notable names like Hera, KT Corporation, Chum-Churum, and Lotte Confectionery, paving the way for her remarkable ascent in the world of brand endorsements.
In 2018, the K-pop star scored her first major luxury deal with Chanel Korea, earning the prestigious title of brand ambassador. From gracing the front rows of Chanel’s runway shows to being the face of the Coco Neige 2021-22 campaign and representing the Coco Crush jewellery line, she embodies the essence of Chanel’s timeless elegance.
Adding another feather to her cap, Jennie now leads Inez & Vinoodh through the streets of Seoul as the face of the Chanel 22 bag. As published by Lifestyleasia, this is an original story based on her tastes and personality as she shares, “Inez & Vinoodh call me ‘My Girl’. It’s comforting because they see me as a young woman, not just ‘JENNIE’ in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images accurately represent who I really am”.
Beyond Chanel, global brand Calvin Klein handpicked Jennie as the face of their Spring 2021 collection, marking the beginning of a flourishing partnership. From modelling for various Calvin Klein campaigns to the recent collaboration for the Spring/Summer 2023 season, Jennie’s association with the brand extends to a unique limited-edition capsule collection. Featuring an array of clothing items, the collection, designed for relaxation and comfort, includes personalized touches like the iconic Calvin Klein logo reimagined in Jennie’s handwriting. In the world of fashion, Jennie not only wears the brand; she becomes an integral part of its narrative, leaving an indelible mark on each collaboration.
