EXO’s Baekhyun, who established his own agency, INB100, in June 2023, has enlisted fellow group members Xiumin and Chen to join him in this new venture. While all three members still maintain contracts with SM Entertainment, these agreements were strategically structured to allow the artists the flexibility to pursue individual endeavors outside of the agency.
INB100 made its presence felt in the industry by launching official social media pages, instantly captivating netizens with its inaugural initiatives to support the artists under its wing. The company’s first significant actions included unveiling striking profile photos of Baekhyun, Xiumin, and Chen, featuring four images for each talented idol.
However, what truly set the agency apart was its unwavering commitment to protecting its artists from online negativity. INB100 took a proactive stance against hate comments, defamation, and the dissemination of false information, issuing an official warning within minutes of the social media accounts’ launch.
In a public notice, INB100 set clear boundaries, vowing legal action against anyone engaging in indiscreet criticism, defamation, or the spread of false information about their artists. The company even provided fans with an email contact to report malicious comments or posts.
The agency’s statement read, “ First of all, we would like to express our deepest gratitude to all the fans and their unstinting love for BAEKHYUN, XIUMIN, and CHEN. We are constantly monitoring portal sites, online communities, and social media to protect the honor of our artists. Through this activity, we will be taking legal action against anyone making indiscreet criticism, defaming, or spreading false information about our artists, and there will not be any form of consent or favorable agreements. We will continue to make our best effort for stable and healthy activities of our artists and fans based on data we gather through monitoring and from fans. We deeply appreciate your cooperation in advance. We accept report email to clean@inb100.com. Once again, thank you for your endless love and support for our artists, and we look forward to your continued support and encouragement. Thank you.”
Netizens swiftly lauded INB100 for its proactive and resolute approach in safeguarding the well-being of its artists, expressing their support and appreciation for the agency’s commitment to fostering a positive and healthy online environment for both artists and fans alike.
INB100 made its presence felt in the industry by launching official social media pages, instantly captivating netizens with its inaugural initiatives to support the artists under its wing. The company’s first significant actions included unveiling striking profile photos of Baekhyun, Xiumin, and Chen, featuring four images for each talented idol.
However, what truly set the agency apart was its unwavering commitment to protecting its artists from online negativity. INB100 took a proactive stance against hate comments, defamation, and the dissemination of false information, issuing an official warning within minutes of the social media accounts’ launch.
In a public notice, INB100 set clear boundaries, vowing legal action against anyone engaging in indiscreet criticism, defamation, or the spread of false information about their artists. The company even provided fans with an email contact to report malicious comments or posts.
The agency’s statement read, “ First of all, we would like to express our deepest gratitude to all the fans and their unstinting love for BAEKHYUN, XIUMIN, and CHEN. We are constantly monitoring portal sites, online communities, and social media to protect the honor of our artists. Through this activity, we will be taking legal action against anyone making indiscreet criticism, defaming, or spreading false information about our artists, and there will not be any form of consent or favorable agreements. We will continue to make our best effort for stable and healthy activities of our artists and fans based on data we gather through monitoring and from fans. We deeply appreciate your cooperation in advance. We accept report email to clean@inb100.com. Once again, thank you for your endless love and support for our artists, and we look forward to your continued support and encouragement. Thank you.”
Netizens swiftly lauded INB100 for its proactive and resolute approach in safeguarding the well-being of its artists, expressing their support and appreciation for the agency’s commitment to fostering a positive and healthy online environment for both artists and fans alike.
