In a candid glimpse of behind the scenes of IU’s latest music video, ‘Love Wins All’, the songstress revealed the trials and triumphs that went into the making of the visually captivating piece. Directed by the acclaimed Uhm Tae-hwa, known for his work on ‘Concrete Utopia’, the music video stars IU alongside none other than BTS’ V, adding an extra layer of star power to the project.
IU’s reflections on the shoot offer a peek into the challenges faced during the production. IU described, “In Yangyang, Gangwon-do, breathing in the morning winter air that makes you wide awake. Who came up with this idea?” Despite being the mastermind behind the concept, IU found herself questioning everything as she braved the chilly set. “I can’t even smile. Just hang in there until the shoot is over. When will the shoot be over? Who can I blame? I planned everything. I’m so ashamed. I couldn’t look at their faces”, she confessed.
When delving into the process of releasing her album, IU expressed the grit and determination that went into the project, “I gritted all my teeth. Director Uhm Tae-hwa decided to take on the MV. He’s always at overseas film festivals. He’s buried in work but he decided to take this work with nothing but his enthusiasm”. IU acknowledged, “V is also up to his ears. He has only a week to enlist in the military. It’s a ridiculous schedule, but luckily, we were able to work the schedule and thankfully it got to take place”. IU noted, “I think I’m using all the fortune I got from having kind friends on this album. I got so fortunate so I was a bit surprised, and it gave me a lot of energy”.
The revelation of how V came to play the male lead added a touch of serendipity to the mix. IU shared, “I was talking with Director Uhm Tae-hwa and we were discussing about the male lead. He has to possess the mood of a young boy. However, he must give off a very cool and reliable feeling after the transformation. Then, by chance, around that time, I needed to contact V about something. I sent him the music first and he loved the music. He listened to ‘Love Wins All’ and happily decided to star in the MV. Isn’t it such a special, symbolic casting”.
V, in his turn, disclosed the personal motivation behind his decision to appear in the music video. Expressing his admiration for Director Uhm Tae-hwa and the undeniable appeal of the song, V stated, “First of all, the director of the music video was Uhm Tae-hwa who filmed ‘Concrete Utopia’ so I thought it would be a precious memory to work on a piece with him. After I listened to it, I knew that I would regret it so much if I don’t do the MV because it was totally my jam”.
As the shoot kicked into full gear, the pair found themselves running continuously for a staggering seven hours. V, feeling the physical strain, voiced his complaint, “You didn’t say it would be this hard”. In response, IU candidly admitted that she, too, hadn’t anticipated the intensity of the physical activity.
Despite the physically demanding shoot, IU’s admiration for V’s kindness and dedication was evident. The following day, she checked on him, expressing surprise that he hadn’t returned to Seoul after the grueling previous day. “As soon as I woke up this morning, I checked on V, ‘You didn’t go to Seoul, did you?’. Even if V said he went back to Seoul, no one would have blamed him. Because we put him through so much trouble yesterday that it’ll be inhuman to blame him for that. He’s so kind. He’s back at the site today. How can I repay him? After this shoot, I think I’ll be uncomfortable around V”, she described.
The behind-the-scenes revelations provide a raw and genuine look at the challenges and camaraderie that unfolded during the making of ‘Love Wins All’, making the music video even more special for fans who now understand the stories behind the scenes.
IU’s reflections on the shoot offer a peek into the challenges faced during the production. IU described, “In Yangyang, Gangwon-do, breathing in the morning winter air that makes you wide awake. Who came up with this idea?” Despite being the mastermind behind the concept, IU found herself questioning everything as she braved the chilly set. “I can’t even smile. Just hang in there until the shoot is over. When will the shoot be over? Who can I blame? I planned everything. I’m so ashamed. I couldn’t look at their faces”, she confessed.
When delving into the process of releasing her album, IU expressed the grit and determination that went into the project, “I gritted all my teeth. Director Uhm Tae-hwa decided to take on the MV. He’s always at overseas film festivals. He’s buried in work but he decided to take this work with nothing but his enthusiasm”. IU acknowledged, “V is also up to his ears. He has only a week to enlist in the military. It’s a ridiculous schedule, but luckily, we were able to work the schedule and thankfully it got to take place”. IU noted, “I think I’m using all the fortune I got from having kind friends on this album. I got so fortunate so I was a bit surprised, and it gave me a lot of energy”.
The revelation of how V came to play the male lead added a touch of serendipity to the mix. IU shared, “I was talking with Director Uhm Tae-hwa and we were discussing about the male lead. He has to possess the mood of a young boy. However, he must give off a very cool and reliable feeling after the transformation. Then, by chance, around that time, I needed to contact V about something. I sent him the music first and he loved the music. He listened to ‘Love Wins All’ and happily decided to star in the MV. Isn’t it such a special, symbolic casting”.
V, in his turn, disclosed the personal motivation behind his decision to appear in the music video. Expressing his admiration for Director Uhm Tae-hwa and the undeniable appeal of the song, V stated, “First of all, the director of the music video was Uhm Tae-hwa who filmed ‘Concrete Utopia’ so I thought it would be a precious memory to work on a piece with him. After I listened to it, I knew that I would regret it so much if I don’t do the MV because it was totally my jam”.
As the shoot kicked into full gear, the pair found themselves running continuously for a staggering seven hours. V, feeling the physical strain, voiced his complaint, “You didn’t say it would be this hard”. In response, IU candidly admitted that she, too, hadn’t anticipated the intensity of the physical activity.
Despite the physically demanding shoot, IU’s admiration for V’s kindness and dedication was evident. The following day, she checked on him, expressing surprise that he hadn’t returned to Seoul after the grueling previous day. “As soon as I woke up this morning, I checked on V, ‘You didn’t go to Seoul, did you?’. Even if V said he went back to Seoul, no one would have blamed him. Because we put him through so much trouble yesterday that it’ll be inhuman to blame him for that. He’s so kind. He’s back at the site today. How can I repay him? After this shoot, I think I’ll be uncomfortable around V”, she described.
The behind-the-scenes revelations provide a raw and genuine look at the challenges and camaraderie that unfolded during the making of ‘Love Wins All’, making the music video even more special for fans who now understand the stories behind the scenes.
