Laxman Utekar‘s comedy drama Zara Hatke Zara Bachke has managed to have another decent weekend despite new release, Om Raut’s Adipurush. In fact the film witnessed a solid growth on Saturday after seeing a minor drop on Friday.
he Vicky Kaushal and Sara Ali Khan starrer earned about Rs 5 crore nett in its third weekend, reports Box Office India. This takes the film’s total collection so far to Rs 66.50 crore nett.
The collections of Zara Hatke Zara Bachke till date are as follows.
Week One – 36,38,00,000
Week Two – 25,13,00,000
Friday – 1,00,00,000
Saturday – 1,75,00,000
Sunday – 2,25,00,000
TOTAL – 66,51,00,000 approx
The makers had introduced a buy-one-get-one ticket free scheme as a promotional strategy for the film. Speaking about the same, Akshay Rathi had said to ETimes, “This buy-one-get-one-free or any sort of scheme involving discount for tickets will work only if it is assured that the content is interesting enough. If you put a film that the public doesn’t want to watch, even if you offer it for free, they won’t turn up at the cinemas, as the cost and effort is not worth their while. If the films are interesting and the public is not sure if it wants to watch them on the big screen or wait for them to stream on OTT, then those are films where such schemes are likely to work.”
he Vicky Kaushal and Sara Ali Khan starrer earned about Rs 5 crore nett in its third weekend, reports Box Office India. This takes the film’s total collection so far to Rs 66.50 crore nett.
The collections of Zara Hatke Zara Bachke till date are as follows.
Week One – 36,38,00,000
Week Two – 25,13,00,000
Friday – 1,00,00,000
Saturday – 1,75,00,000
Sunday – 2,25,00,000
TOTAL – 66,51,00,000 approx
The makers had introduced a buy-one-get-one ticket free scheme as a promotional strategy for the film. Speaking about the same, Akshay Rathi had said to ETimes, “This buy-one-get-one-free or any sort of scheme involving discount for tickets will work only if it is assured that the content is interesting enough. If you put a film that the public doesn’t want to watch, even if you offer it for free, they won’t turn up at the cinemas, as the cost and effort is not worth their while. If the films are interesting and the public is not sure if it wants to watch them on the big screen or wait for them to stream on OTT, then those are films where such schemes are likely to work.”
