The video feature Khan without any sneak-peek from the film and has now further boosted the excitement levels among fans. Talking about the audience’s response to the release date announcement, director Siddharth Anand said, “ ‘Pathaan’ has been designed to deliver the biggest action spectacle that audiences cannot even expect to see from the Hindi film industry. We are carefully and strategically building the entire campaign to engineer some of the biggest moments for fan hysteria around Pathaan. So, the date announcement video plays to the gallery big time. We knew that the fans were really thirsty for us to announce the film, given we had kept a lid on it for way too long.”
Further spilling the beans about the making of ‘Pathaan’, he added about his unit, “We have the most loved superstar of our generation, Shah Rukh Khan, with us. It is an honour and a responsibility for all of us. So, we really can’t misstep at any point and we ensured that this video was bang for the buck for everyone who was eagerly waiting for SRK to announce ‘Pathaan’! Add to that, we have the biggest female superstar of our country, Deepika Padukone in the film. This makes ‘Pathaan’ even more exciting as SRK and Deepika have delivered historic blockbusters.”
“On top of that, we have John Abraham, who is undisputed in action and commands a huge and a loyal fan base that waits for him to take things several notches higher with every film that he does. So, there is pressure for us to deliver a cracking product and I love that there is this pressure and anticipation. It pushes me to deliver my best work and I’m hoping to do that again with ‘Pathaan’,” he added.
Siddharth shared that he is delighted to see fans rooting for their favourites in ‘Pathaan’ in all possible ways. “I’m glad we have achieved this at the start of the campaign,” he signed out.
‘Pathaan’ is releasing on 25 January 2023, in Hindi, Tamil and Telugu languages.
