Unlike the other videos, the boys embrace their rebellious side as they take Moa on an adventure they would never forget. Whether it is feeling from the cops or running away after a food fight in a restaurant or driving off a cliff, ‘LO$ER=LOVER’ not only gives us a new look at new concept, but the song has the boys hitting all the right notes.
Speaking at the global media showcase, the band members took turns to share the meaning behind the track and the roles they play in the video.
Soobin said, “‘LO$ER=LOVER’ represents is the desire for money to save me and you. This is represented by the dollar sign.”
Taehyun added, that the song is an “emo-punk song” with an explosive hook.
Speaking about the characters they play in the music video, Soobin said, “I can be seen throwing french fries at friends at a burger place and run away without paying for the food. So I wanted to be rebellious.”
Speaking about his part, Hueningkai explained, “I play a part-timer working at a coffee shop. I see a fellow employee getting scolded by the manager so I smash things and run away.”
Taehyun, on the other hand, gave us a look into his character, saying, “I play an influencer doing online broadcasting. He gets angry at his dad for not letting him do what he wants to do. He breaks all his equipment and escapes somewhere.”
Yeonjun also shared, “I get frustrated looking at the balance in my ATM account. I spot a bag full of cash so I grab that bag, get into a car and run away.”
The boys have been receiving a positive response from fans on social media. See some of their tweets below:
This is a masterpiece. I’m so emotional rn. This is by far one of the best songs txt has ever made. I’m so proud of… https://t.co/fPd6vlunSv
— ✙✙ (@monyeonjun) 1629191823000
· · yeonjun › #연준 © bighit ∞ LO$ER=LO♡ER mv#LOSER_LOVER #FIGHT_OR_ESCAPE … https://t.co/7985Pt4BbD
— txt pics (@txtpictures) 1629191784000
CHOI YEONJUN IS ON FIRE THIS ERA. AND NO ONE CAN STOP HIM. #LOSER_LOVER https://t.co/0KPDBLKwZz
— 메일박스 (@MAILBOX913) 1629191847000
they really gave us “pov soobin as your boyfriend” HUH#TOMORROW_X_TOGETHER #FIGHT_OR_ESCAPE #LOSER_LOVER https://t.co/XGIq0R4ekV
— momo ❄️ (@pinghoonie_) 1629193259000
A MASTERPIECE I SAY. THE VISUALS. THE VOCALS. THE THEME. ANOTHER MASTERPIECE FROM TXT #TOMORROW_X_TOGETHER … https://t.co/pbPKKI6vsW
— riz $ D-DAY !! (@ijakefav) 1629191451000
Dubbed as the ‘It boys’ or leaders of the fourth generation of K-Pop groups, Soobin, Yeonjun, Beomgyu, Taehyun, and Hueningkai are known to push boundaries in the music space with their signature sounds that dabble with disco, shoegaze, indie rock, and pop.
The Chaos Chapter: FIGHT OR ESCAPE Album Release#투모로우바이투게더 #TOMORROW_X_TOGETHER #FIGHT_OR_ESCAPE #LOSER_LOVER ▶… https://t.co/RXApK17A8W
— BIGHIT MUSIC (@BIGHIT_MUSIC) 1629192690000
TXT also released their latest studio album, ‘The Chaos Chapter: FIGHT OR ESCAPE’ this afternoon.
