This is not Kriti’s first entrepreneurial venture. Last year she invested in a fitness company which was headed by Anushka Nandani, Karan Sawhney and Robin Behl. But with her skincare brand she will be the co-founder and also the Chief Customer Officer and will actively participate in various aspects of the brand, including product formulation, research, design, testing and customer satisfaction. The brand claims to merge the power of nature with the potency of science.
Launching the brand on her social media on her 33rd birthday, Kriti wrote, “Turning my obsession of skincare into passion and then into a dream – a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not? Just HYPHEN it!!
Here’s to glowing and growing together.”